The range was developed in collaboration with Marks and Spencer, and will be sold exclusively in M&S stores and online.
Featuring 13 products, the range is aimed at women with colour-treated hair and includes both shampoo and conditioner, plus innovative colour touch up wands for treating hair roots.
As brand consultants on the project, DewGibbons + Partners’ contribution included range naming and 2D and 3D packaging design.
Josh Wood said: “I was thrilled to collaborate with DewGibbons + Partners. Their team translated the ethos of the product range into a sleek, modern design.”
Nick Vaus, creative director at DewGibbons + Partners, told Packaging News his agency used a fresh, spring-like colour palette, a contemporary font and a restrained, clean design.
“Simplicity was key – three ranges for three hair types. The design makes this easy to navigate, and contains simple messaging. Josh has a calm, honest reassurance as he works in his salons, which we wanted to capture on pack. And the pre-existing identity had three circles, so it seemed a natural graphic to extend onto pack,” he said.