Experts pointed out that the retail industry is in the weak development in this years.High-growth is come to end.But under such environment,negative response should not be promoted.There are both prssure and opportunities in weak marke.Stationery industry also combination of traditional retail channels.So,what would they do in the such new stationery market?
After the several transition in recent years.Both in hardware and software,there are the substantial increase.But the traditional profits should be further optimized.Lepusheng stationery thinks that small and medium-sized market rise stationery brand can improve the image though the brand positioning,brand promotion and so on.
It should use the media to improve the image.To resonabley analyze the consumer groups on the brand positioning,expand the brand influence.The best way is to make a story for brand.Such as make the order promotion or attent exhibition.
Enterprises should increase R&D investment on the stationery chain development.Including the investment of talent and capital.To inject the popular and high-end elements.Constantly optimize the product structure,increse the added value of products.
Small and medium enterprises should begin do the e-commerce while rapid development of online retail market.
There are the high homogenity products in the e-commerce and fierce competition.Expert proposal that don't do the electronic commerce blindly.It is necessary combin with the offline business.